Art Director | Design + Research + Photography

I am an award-winning creative who works fluidly across conceptual thinking, framing, and experimentation. With a background in visual arts and communication design, I bring a strong sensitivity to culture within practice-led projects. My work is informed by stories, rhythm, and everyday life, with a focus on the intersection of narrative and concept. I have experience delivering research-led designs across brand, digital, and print. Through photography, I capture moments that resonate and make life feel cinematic.

[ Creative Practice ]

Research

Guided by my background in visual communication, I emphasize research to establish art direction in projects. This foundation shapes visual designs that resonate and that are intuitive. Each composition is carefully planned, weaving together contrasting elements, and defining subtle striking details. These details aim to create visual experiences that go beyond the surface.

Conceptual Development

Conceptual
Development

Ideas begin as questions, unfolding through iteration, intuition, and play. I treat concept as the structure that holds meaning, story, and emotion in balance. My process sees the connections between disciplines, inviting new ways of thinking, seeing, and translating the abstract ideas into engaging designs.

Impactful Design

Design becomes a language of care and critique. I am drawn to projects that question systems, amplify overlooked cultures, value sustainability and create openings for dialogue. Through storytelling tools, I aim to engage with design’s power to reflect, resist, and reimagine.

Slow Design Principle

Rooted in patience and attention, slow design is a meditative practice. It values process as much as outcome, allowing space for reflection, refinement, and quiet discovery. Each project has a distinct presence, encouraging a gentle unfolding rather than a rush to consume.